DigiNews Archive: Winter 2007
(Please note that the specials in this edition
 of DigiNews have expired)

 
Icon DigiNews          
Imaging News From DigiGraphics         Winter 2007
In This Issue
Wintertime Photography
BigPrint Coupon Special
16x20's $17.29!
Calibrate that Monitor!
Photo Gallery
DigiPrints Online Special
30% Off
Save with PrintReady
WebWorks
Photoshop Guru Books
Digital Trends
Coming Up
Here's what's coming up in future editions of DigiNews:
 
Specials: Slide Scanning, Slides From Digital Files, and Digital Proofs
 
Articles: Color Correction, Color Spaces, How to use ICC profiles.
 
Service Features: ProPhoto Online, Studio Art Copy, Old Photo Restoration.
 
DigiMail: Email comments sent to DigiNews: a Q&A section where we attempt to "A-your-Q's".
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Greetings!

Welcome to DigiNews...

 

Digital imaging has created powerful new partnerships between photographers, artists, designers, and color labs. Creative control is at the heart of it.

(c)MMB Photography 
Programs like Photoshop give creative professionals unprecedented
control over their images. The days of handing control over to unseen lab technicians are over. This is a huge step forward in achieving your exact vision on every image you print.
 
We are responding with new services that embrace this partnership. We introduce "PrintReady" and "DigiPrints-Online" in this issue of DigiNews. Both offer total control and both are on special. 
 
Adding to your creative freedom, each edition of DigiNews will highlight an important aspect of image editing and printing. Monitor calibration is discussed in this issue. Color correction will be discussed at length in upcoming issues.
 
We hope to bring you information that is useful and relevant. We encourage you to email ideas for articles, specials, or other content you would like to see in DigiNews
 
Check out what's in this issue.... hopefully you'll find something that interests you. If not, we'll try to fix that in the next issue!
 
Les De Moss
DigiGraphics LLC
Wintertime Photography

This unusually cold and snowy winter may be keeping some indoors, but a handful of passionate photographers are braving the elements to capture some sweet winter scenes. 

Winter Photography

This winter season gives all of us a wonderful opportunity to add exciting new images to our photographic collections. So why not bundle up, grab a thermos of hot coffee, and spend at least a few hours photographing a favorite spot while the snow is deep and winter's light is dramatic and magical.

DigiTip Bright white snow poses special challenges in making an exposure that holds detail in both snow and darker areas like trees and shadows. Metering directly off the snow results in underexposure, while metering dark areas overexposes the snow.

Even a perfect compromise between the two runs into limitations of the film or digital sensor to record detail simultaneously in extreme highlights and deep shadows. Here's what to do....
BigPrint Coupon Special
 
BigPrint Coupon Special:
   16x20's $17.29
      20x24's $25.99
         30x40's $56.59 .... And Much More!

Do you find yourself hibernating indoors a bit more during the chilly winter months? We do, and we sure get tired of looking at the same old pictures on our walls! Maybe It's time to add a few new photographs... like a couple of great shots from last summer (remember summer?).

Late Sunset, Vic Schendel
Vic Schendel

 
With our BigPrint Coupon Special, you can update your home or office with high quality photographic enlargements at the best prices we've ever offered.

So why not pick out a few of your favorite images and get ready for a fresh and welcome change to your indoor environment...

Calibrate that Monitor!
 
Calibrate that Monitor
Do prints from your digital camera match your monitor? Unless you've calibrated your monitor, chances are they don't. This article explains why, and how to match things up!

Every monitor, regardless of cost, displays color somewhat differently. Arbitrarily adjusting the controls for contrast, brightness, and other settings makes matters worse. This isn't much of an issue if all you do is word processing.... if you've adjusted your monitor so its appearance is pleasing to you, that's great.

But if you use your monitor for digital imaging that involves people on the outside world, like sending files to DigiGraphics for printing, your monitor needs to be calibrated so it displays color according to a predictable, reproducible standard...

Photo Gallery

 
When you get right down to it,
photography is all about getting out and shooting! 
Jim Duncan, Birds on Log
Jim Duncan
 
Here's a few client images we enjoyed seeing and wanted to share. Of course we would have rather been out shooting alongside them! Maybe this will motivate the rest of us to grab that camera bag and head out for a little creative fun of our own!
 
DigiPrints Online Special
 
Introductory Special: 30% Off Your First Order
 
Convenience, Simplicity, Great Prices.... That's the idea behind DigiPrints Online, our online digital print and photo sharing service.

Using DigiPrints Online, you upload your images into secure online Albums that you create, edit, and organize in any way you want. You can share your albums with family and friends, email pictures to others, order prints, greeting cards, photographic gifts, and a whole lot more.

And the best part: Online Image Storage is free, Signup takes just 60 seconds, and your first order is 30% off (enter Promo Code DP30 on checkout, valid through March 31, 2007). So give it a try while this cool winter deal is smok'n hot.

If you're a Professional Photographer... go to DigiPrints Online and check out our online solution for Pros. In no time at all you can have your own branded website, password-protected client albums, automatic print order fulfillment, and a lot more. If you'd rather be shooting instead of managing tedious reprint orders, this is definitely for you.

Save with PrintReady Services
 
PrintReady!A big selling point of digital photography is saving money on film and processing, but the savings don't stop there. When you prepare images for PrintReady printing, the cost of high quality photographic printing drops through the floor.

If you use Photoshop or some other professional image editing program to prep your images for printing, you are just a few mouse clicks away from substantial savings using our PrintReady service...

WebWorks... You create it. We display it.
 
A little known department hiding inside DigiGraphics is WebWorks. WebWorks develops and maintains portfolio-style websites for professional photographers and artists. You can see some of our work, and theirs, by clicking on the following links:
 
2R's Photography
Alison Dickson Art
Snowfall Photo
Sue Banning
Lisa J Cameron
Golf Homes Colorado
 
If you would you like a professionally designed website to showcase your work to the world, click "More on WebWorks" Below.
 
Photoshop Guru Books
 
Guru Books
Would you like to learn how to work with digital images the way the experts do? Check out these two publications: Photoshop LAB, The Canyon Conundrum, and Professional Photoshop Edition 5 by teacher, author, and friend, Dan Margulis.

Dan asked DigiGraphics to participate in editing both of these advanced level Photoshop books. We spent nearly a year working through drafts before the books went to publication. Now they're out, and you can benefit from the extensive knowledge shared within its covers.

Professional Photoshop Edition 5 is a culmination of techniques presented in four prior editions. Edition 5 is up to date with CS. Of key importance is Dan's by-the-numbers approach to color correction. Learning to correct color by the numbers frees us from the limitations of our own subjective vision, allowing us to obtain uncompromised accuracy in our corrective work. Edition 5 will be Dan's last book on the subject before he retires....

Trends in Digital Imaging
 
To say that a lot has changed in photography over the last decade is an understatement of grand proportions. An entire industry experienced a paradigm shift in what seems like the blink of an eye. The impact of this change is almost unimaginable.
Hour Glass   
The advent of Digital imaging took a mature, stable photographic industry and turned it on its ear. It's hard to find anyone who has not been affected: photographers, color labs, graphic designers, commercial printers, equipment manufacturers, software designers.... the list goes on forever.

As any photographer who's made the switch to digital knows, there is a growing sense of urgency to adapt. But adaptation to a new business model is fraught with many challenges and risks. Expensive new equipment, learning a new set of skills, re-defining key markets, and facing the uncertainty of putting yourself on the  leading edge of something that is constantly moving and shifting around...

 
Hopefully you can get out this winter and add some special winter images to your collection. If you prefer the warmth of the great indoors, take some time to calibrate your monitor. And don't forget to update those photographs on your walls!

"The world speaks in a thousand different languages but sees in only one.
Photography, the universal language."

Sincerely,
Signature
Les De Moss
DigiGraphicsLLC